Beach Park on Vacation: Why It's Worth It and Tips for Visiting
17/07/2025
15 min
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Fortaleza - CE
Vila Azul do Mar now has a Pague Menos store, combining health and well-being in one of Brazil's most popular destinations. See details!
The experience for visitors to Beach Park has just been given a new twist. As of July 17, Vila Azul do Mar will have a Pague Menos unit, the second largest pharmacy chain in Brazil and the only one present in every state in the country.
Thus, the brand's presence in one of Brazil's most iconic tourist destinations represents a strategic move that combines health care, consumer convenience and a commitment to innovation.
Located in Aquiraz (CE), just 30 minutes from Fortaleza, Beach Park is a reference in leisure for all ages, and now has a new service to make visitors' routine even easier.
With free admission and a wide range of attractions, Vila Azul do Mar is the ideal meeting point for those seeking leisure, culture and now also well-being. With this, the arrival of Pague Menos strengthens the Vila's purpose as a complete space for families, tourists and local residents.
The new Pague Menos store arrives at Beach Park with an innovative concept that combines convenience, health, technology and art, integrating perfectly with the welcoming atmosphere of Vila Azul do Mar.
It is a flagship designed especially for the profile of the park's visitors, who are looking for practical solutions without giving up the experience.
Thus, the store was designed to offer a differentiated shopping journey, with a mix of selected products and services focused on well-being and health.
In addition, the physical environment has been carefully designed to reflect elements of Northeastern culture, creating an emotional connection with visitors and strengthening regional identity.
With a focus on visitors to the park and the village, the pharmacy offers a mix of strategic products:
In addition to all this, customers can also count on specialized service and an environment prepared to provide well-being and health care.
The store's architectural design values Northeastern culture, with an instagrammable outdoor space illustrated by the Acidum Project, a duo of Ceará artists famous for their colorful and vibrant panels. An invitation to art and to connect with Ceará in the heart of Vila Azul do Mar.
During vacations, vacations or weekends, unforeseen events can happen. From an unexpected headache to forgetting an essential item in your suitcase. In this way, the new Pague Menos unit has emerged as a strategic support to resolve these situations with practicality, without visitors having to leave Beach Park.
In other words, with easy access and products for everyday use and specialized service, the pharmacy guarantees more security for families who are traveling and want to enjoy their trip with peace of mind.
The new unit offers a complete pharmaceutical office, in line with the standard of the chain's more than 1,100 stores. Visitors will be able to count on services such as:
With qualified professionals and the support of innovative health tech solutions, the space reinforces the network's commitment to care and primary health care.
This will be the chain's first store to use electronic labels, in partnership with Selbetti's BU Retail Experience. The technology aims to:
Vila Azul do Mar is already known as Beach Park's leisure, gastronomic and cultural space. It even offers free admission and various attractions, such as:
With the arrival of Pague Menos, Vila further expands its proposal to offer a complete experience for the whole family, with health, well-being and convenience all in one place.
"This partnership reinforces our commitment to offering a welcoming, safe environment that is prepared to meet the diverse needs of those who visit us," says Paulo Menezes, director of operations at Beach Park.
In addition to the cultural and gastronomic attractions that have already been consolidated, the arrival of Pague Menos expands the range of benefits available to the public. As a result, those who visit the Vila can now find entertainment, health care and day-to-day facilities all in one place.
As a result, Vila Azul do Mar has become a multifunctional space, where you can enjoy leisure time and, at the same time, solve small problems quickly and comfortably. This makes it even more attractive to tourists and local residents.
In this way, the presence of Pague Menos goes beyond a simple store. It is an initiative that reinforces Beach Park's commitment to the well-being of everyone who visits. In addition, the integration of leisure and health contributes to a more complete and welcoming experience.
And Vila Azul do Mar stands out precisely because of the diversity of its services. Thus, visitors feel supported in different aspects of their journey, from the beginning to the end of the tour.
The new unit is located in Vila Azul do Mar, past the carousel and next to Mango Mix, a store that also opened recently, next to the beach restaurant.
📍 Address: Rua Porto das Dunas, 2734 - Aquiraz (CE).
