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On a special evening, Beach Park brought together employees and guests to celebrate two decades of its vacation club, which has already helped hundreds of thousands of families experience the best of our little piece of paradise. Beach Park Vacation Club recently celebrated its 20th anniversary. To mark the occasion, we held an event filled with gratitude, which recognized […]
On a special evening, Beach Park brought together employees and guests to celebrate two decades of its vacation club, which has already helped hundreds of thousands of families experience the best of our little piece of paradise.
Beach Park Vacation Clubrecently celebratedits 20th anniversary. To mark the occasion, we held an event filled with gratitude, recognizing a program that has grown alongside Brazilian tourism and has thus established itself as yet another success story for Beach Park.
Planning vacations in advance, without being subject to the price fluctuations of the high season, has become a smart choice among Brazilian families. This is the concept behind shared tourism, known astimeshare: customers purchase vacation points and use them to stay at resorts over time, on dates that fit their family’s schedule.
While the format was initially little known to the general public, the situation is quite different today. The system has proven to be a way to shield family budgets from rising travel costs and ensure financial predictability throughout the year. Founded in 2006, Beach Park Vacation Club is now one of the most solid and long-standing operations in the industry in the region.
One of the biggest challenges for any tourist destination is the off-season. That’s where the Vacation Club makes a difference. By ensuring a steady flow of visitors to the resorts year-round, the program helps maintain stable occupancy even during the off-season. The result is a Beach Park that’s always bustling with life, smiles, and families enjoying the sun.
Twenty years of history have left a legacy worth celebrating. Since its founding in2006, Beach Park Vacation Club has served approximately492,000 familiesand currently maintains an activemembership base of over23,800 families. Currently, the program accounts for approximately40% of thegroup’sannualresortoccupancy, figures that reflect the trust and desire of so many families to make Beach Park a part of their own history.
The Vacation Club’s impact extends beyond the resort room. By bringing back guests who return year after year, the club drives the entire Beach Park experience:
And the possibilities don’t stop there. Through our partnership withRCI (Resort Condominiums International), the world’s largest vacation exchange company, members can redeem their points for stays at destinations in Brazil and abroad. Our gateway is this paradise in Ceará, but the possibilities extend across the entire globe.
The 20th anniversary also marks a period of strategic revitalization, with new expansion goals and ongoing investments in technology and sales team training.
“As demand for personalized experiences continues to grow, the challenge for the coming years is to keep attracting new generations of travelers by demonstrating that the ability to plan vacations well in advance remains one of the most valuable assets in contemporary tourism.”
Felipe Lima, Commercial Director of Beach Park
Twenty years later, the essence remains the same: providing Brazilian families with vacation experiences marked by the hospitality that only Beach Park offers.
This is Beach Park’s points-based vacation program. Members earn accommodation points and use them to stay at the resorts over time, with planning and predictability.
Yes. Through our partnership with RCI, the world’s largest vacation exchange company, members can redeem their points for stays at destinations in Brazil and abroad.
In addition to resort accommodations, members enjoy the full experience: a water park, restaurants, the Vila Azul do Mar entertainment program, and beach lounges.
Turn your next vacation into an unforgettable experience. Discover how the Vacation Club takes you and your family back to paradise whenever you want.
